We love real food that tastes great. We call ourselves TRUWOMEN because our products, our team and the way we run our company are all about powering women and creating the world we want to see!
We asked women what they want in a healthy snack bar. Here’s what we heard: GREAT TASTE, real ingredients, just enough protein, and no bloat-causing sugar alcohols. Then we got to work.
Designed with taste first, our products are made entirely with real, nutritious, plant fueled ingredients. Our bars include at least 12 grams of protein and are vegan, dairy-free, soy-free, gluten-free, non-GMO and kosher. Everything is made with love by a family-owned company in Boulder, Colorado.
We built our company, hiring women in most of the leadership positions and committing to pay equity across the board. We focus every dollar the company spends on vendors that are female founded, female owned, or teams where women are equally represented. And beyond that, we ask these vendors to elevate the women in their organizations or risk losing our business to a vendor that does.
This is much more than a protein bar. It’s a movement to change culture and business practices. It is amazing to be a part of and we can’t wait to help it grow.