When creating TRUWOMEN, we decided to start with plant based protein and to deliver great flavor by only adding simple, clean ingredients. We looked for natural, plant based sweeteners that our bodies know how to process, which led us to cane sugar.
When making that decision, it meant that we were not going to focus on artificial sweeteners and sugar substitutes. They have their place, just not in our products. We couldn’t ask a farmer to grow sugar alcohols like sorbitol, mannitol, erythritol, maltitol, and xylitol. Nevermind that they help make products low sugar, because our bodies can’t figure out how to process them. Trust us when we say that we tested it, and the digestional discomfort from these sweeteners is real.